adidas. Victory often appears bigger when you acknowledge former defeats.

We ran a tactical print ad and facebook activation that originally was supposed to celebrate the FC Bayern’s win in the UEFA Champions League 2013. We decided to do so by starting the story with one of the most painful defeats in the history of the club. The result is an elegant ‚phoenix rising from the ashes‘ approach. One of the most shared visuals in the night of the final. 

Better than a pencil from D&AD, your ad from Needle&inc. Bastian Schweinsteiger’s brother got our ad tattooed onto his body.