Die WELT. Haute Lecture or: how to make the untangible tangible.
A part of die WELT, a section of die WELT am SONNTAG, the magazine Bilanz, the supplement Icon… all different parts of one family, which has two things in common – a particular style and a lot of extraordinarly sophisticated readers. But how do you market all these different parts with one mutual idea, approach and touch? Well, start with giving this premium platform a name to call it by: Haute Lecture.