Mercedes-Benz. The behaviour of a market leader is more than just selling, selling, selling.

The transportation and logistics sector finds it hard to recruit young drivers for their industry. Mercedes-Benz decided to help by running a campaign that celebrates the romantic side of the trucker’s job. The campaign consists of print ads running in student magazines, posters that are placed in driving schools and on student fairs, as well as banners used by logistic firms themselves.